Identity & Collateral » Rochester Software Associates

Pixelpunk partnered with David J. LeVant Copywriting and Communications to become the agency of record for the Rochester Software Associates re-branding effort. While I tackled the look-and-feel and style of the brand, David had the harder job of developing the voice of the company . David was also an invaluable creative partner as we brainstormed ideas for several variable data direct mail campaigns.

Rochester Software Associates Screenshot #1

Rochester Software Associates Logo Screenshot #2

Project Scope

  • Creative Concepting and Logo Design
  • Electronic Layout and Production

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